NEWS CENTER

Simplicity is the trend of the cosmetics packaging era

Release Time ：

2023-03-17

The simple and cozy cosmetics packaging design does not require any complicated design elements. The simple, elegant, and comfortable design style is the true meaning of simplicity. Simplicity does not mean blind reduction, but no extra decoration, bringing consumers a feeling of being natural. Nowadays, simplicity design style for packaging is the trend of the times. It is thought that packaging with simplicity also has a simple aesthetic feeling. This kind of natural, simple and thoughtful packaging design is a new design concept. As the visual element of cosmetics packaging design, text should not only accurately convey the information of the product, but also have a visual aesthetic. Many companies dedicate a lot to product packaging to compete for the market and achieve the purpose of selling products. The phenomenon of excessive packaging of cosmetics is very severe. Packaging costs far exceed product costs. Silver and gold are used for title text of some packaging, and some even use various expensive metal materials to make the title text, resulting in a huge waste of resources. Simple cosmetics packaging advocates the readability, simplicity and economy of text design and opposes excessive decoration guided by green design concept of environmental protection. In fact, the simple text design not only has a simple aesthetic feeling, but also can improve the grade of the product. Conversely, excessive decoration of text (waste of material resources) will not only lower the grade of the product, but also give consumers a low-level and vulgar feeling, and lead to increased printing costs and a waste of resources. In Japan, however, many packaging uses concise text, elegant appearance, and traditional Chinese calligraphy for expression. The text is simple but highly readable without any decoration. They are harmonious and unified with the overall design style with a strong flavor of their own nation. Secondly, in the graphics of packaging design, the simple design of packaging graphics mostly uses visual graphics such as induction, imagery, and abstraction. Such design highlights the characteristics of the product through metaphor, symbol, exaggeration and other expressions, giving people a simple and clear visual experience. In packaging design, “figurative and abstract graphics” are usually used to express products. Graphics present the product content visually to consumers and arouse their visual responses. “Figurative graphics” are usually represented by photo-realistic photography and realistic painting techniques. The “three figurative representations” of the packaging is that the packaging designer make the graphics simple but with strong visual tension based on his or her refinement of the graphics.

The simple and cozy cosmetics packaging design does not require any complicated design elements. The simple, elegant, and comfortable design style is the true meaning of simplicity. Simplicity does not mean blind reduction, but no extra decoration, bringing consumers a feeling of being natural.
Nowadays, simplicity design style for packaging is the trend of the times. It is thought that packaging with simplicity also has a simple aesthetic feeling. This kind of natural, simple and thoughtful packaging design is a new design concept.
As the visual element of cosmetics packaging design, text should not only accurately convey the information of the product, but also have a visual aesthetic. Many companies dedicate a lot to product packaging to compete for the market and achieve the purpose of selling products. The phenomenon of excessive packaging of cosmetics is very severe. Packaging costs far exceed product costs. Silver and gold are used for title text of some packaging, and some even use various expensive metal materials to make the title text, resulting in a huge waste of resources.
Simple cosmetics packaging advocates the readability, simplicity and economy of text design and opposes excessive decoration guided by green design concept of environmental protection. In fact, the simple text design not only has a simple aesthetic feeling, but also can improve the grade of the product. Conversely, excessive decoration of text (waste of material resources) will not only lower the grade of the product, but also give consumers a low-level and vulgar feeling, and lead to increased printing costs and a waste of resources.
In Japan, however, many packaging uses concise text, elegant appearance, and traditional Chinese calligraphy for expression. The text is simple but highly readable without any decoration. They are harmonious and unified with the overall design style with a strong flavor of their own nation.
Secondly, in the graphics of packaging design, the simple design of packaging graphics mostly uses visual graphics such as induction, imagery, and abstraction. Such design highlights the characteristics of the product through metaphor, symbol, exaggeration and other expressions, giving people a simple and clear visual experience. In packaging design, “figurative and abstract graphics” are usually used to express products. Graphics present the product content visually to consumers and arouse their visual responses. “Figurative graphics” are usually represented by photo-realistic photography and realistic painting techniques. The “three figurative representations” of the packaging is that the packaging designer make the graphics simple but with strong visual tension based on his or her refinement of the graphics.