NEWS CENTER

How huge is the cosmetics packaging market?

Release Time ：

2023-03-17

Among the 5.4 million searches per day in the past 12 months, 66% are generic words that do not involve brands, and this has maintained a year-on-year growth rate of 17%. After all, the skin care industry has a long history and every person has the need for it, isn’t it? Among all searches using general words, only 38% are about specific products. Among searches about the functions of skin care products, 29% is about oil control and acne removal, 27% about whitening and freckle removal, 10% about cleansing, 9% about moisturizing and 7% about anti-aging efficacy. Among all functions, anti-aging demand is the fast growing one with a year-on-year increase of 49%. Among the 5.4 million searches per day in the past 12 months, 66% are generic words that do not involve brands, and this has maintained a year-on-year growth rate of 17%. After all, the skin care industry has a long history and every person has the need for it, isn’t it? Among all searches using general words, only 38% are about specific products. Among the non-product words in the generic words, industry inquiry words take up the highest proportion of 56%. The most frequently asked questions are the causes of acne, how to get rid of bags under the eyes, and how to become white. The second place is taken by the general term in the industry, such as “acne around the lips”, “closed acne”, “alcohol thorn”, etc. Do you notice that the questions are becoming more and more precise? And the third place is taken by the wording related to industry reputation, which includes various experience sharing, such as “how to replenish water the fastest when the skin is dehydrated”. Among all the products, facial mask searches are still far ahead, accounting for 34% of all product searches with the search volume increasing by 13% year-on-year. The searches of aesthetic medicine jump to the second place, posing a severe challenge. The third, fourth and fifth places are respectively occupied by searches of sunscreen, essence and cleansing. Among the Top 5 products, search of essence has the fastest growth rate, reaching 59%. Baidu skin care industry search report trend analysis: ·Trend one: Skin care is a delicate work. If you are still at the stage of washing your face with soap, applying some cream on the face before going to bed, and complaining to your friends about having pimples due to working overtime, then you really need to have a good study of skin care. Consumers tend to ask more and more precise questions about skin care on Baidu and their questioning techniques are extraordinary! ·Trend two: The new “crisis” of skin problems. “Internal factors” have always been the core factors that incur skin problems. Just like we can’t escape acne nor get rid of nasolabial folds, in the same way, we have no other way but work overtime and stay up late to make money and support family even though we know the result is that our facial skin looks yellow. Age and health condition are always reflected on our face. ·Trend three: High tech-based beauty devices. I heard that beauty pursuers have already started using beauty devices? The exporting and introducing device has been popular for so many years, have you bought it? Do customers still use 24K gold bars? ·Trend four: The ingredient-centric group. Finally, we come to the ingredient-centric group. Smart consumers are now making through exploration of ingredients of skin care products. The keyword search of “skin care product ingredient analysis” has increased by 6 times in the past year. ·Trend five: The rise of the luxury brand. Stay calm and now it’s luxury brand’s turn. When most of us finally accept to buy cream at 100-yuan level and essence at 1,000-yuan level, the luxury brands present cream priced at 1,000-yuan level and essence at 10,000-yuan level. Obviously, the pocket is too shy to buy them. ·Trend six: Brands also play cute. From nowhere, more and more brands began to give their star products catchy nicknames, vowing to create a web-red in the skin care industry. Interestingly, consumers are attracted. The search of product nicknames on Baidu is on the rise.

Among the 5.4 million searches per day in the past 12 months, 66% are generic words that do not involve brands, and this has maintained a year-on-year growth rate of 17%. After all, the skin care industry has a long history and every person has the need for it, isn’t it? Among all searches using general words, only 38% are about specific products.
Among searches about the functions of skin care products, 29% is about oil control and acne removal, 27% about whitening and freckle removal, 10% about cleansing, 9% about moisturizing and 7% about anti-aging efficacy. Among all functions, anti-aging demand is the fast growing one with a year-on-year increase of 49%.
Among the 5.4 million searches per day in the past 12 months, 66% are generic words that do not involve brands, and this has maintained a year-on-year growth rate of 17%. After all, the skin care industry has a long history and every person has the need for it, isn’t it? Among all searches using general words, only 38% are about specific products.
Among the non-product words in the generic words, industry inquiry words take up the highest proportion of 56%. The most frequently asked questions are the causes of acne, how to get rid of bags under the eyes, and how to become white. The second place is taken by the general term in the industry, such as “acne around the lips”, “closed acne”, “alcohol thorn”, etc. Do you notice that the questions are becoming more and more precise? And the third place is taken by the wording related to industry reputation, which includes various experience sharing, such as “how to replenish water the fastest when the skin is dehydrated”.
Among all the products, facial mask searches are still far ahead, accounting for 34% of all product searches with the search volume increasing by 13% year-on-year. The searches of aesthetic medicine jump to the second place, posing a severe challenge. The third, fourth and fifth places are respectively occupied by searches of sunscreen, essence and cleansing. Among the Top 5 products, search of essence has the fastest growth rate, reaching 59%.
Baidu skin care industry search report trend analysis:
·Trend one: Skin care is a delicate work. If you are still at the stage of washing your face with soap, applying some cream on the face before going to bed, and complaining to your friends about having pimples due to working overtime, then you really need to have a good study of skin care. Consumers tend to ask more and more precise questions about skin care on Baidu and their questioning techniques are extraordinary!
·Trend two: The new “crisis” of skin problems. “Internal factors” have always been the core factors that incur skin problems. Just like we can’t escape acne nor get rid of nasolabial folds, in the same way, we have no other way but work overtime and stay up late to make money and support family even though we know the result is that our facial skin looks yellow. Age and health condition are always reflected on our face.
·Trend three: High tech-based beauty devices. I heard that beauty pursuers have already started using beauty devices? The exporting and introducing device has been popular for so many years, have you bought it? Do customers still use 24K gold bars?
·Trend four: The ingredient-centric group. Finally, we come to the ingredient-centric group. Smart consumers are now making through exploration of ingredients of skin care products. The keyword search of “skin care product ingredient analysis” has increased by 6 times in the past year.
·Trend five: The rise of the luxury brand. Stay calm and now it’s luxury brand’s turn. When most of us finally accept to buy cream at 100-yuan level and essence at 1,000-yuan level, the luxury brands present cream priced at 1,000-yuan level and essence at 10,000-yuan level. Obviously, the pocket is too shy to buy them.
·Trend six: Brands also play cute. From nowhere, more and more brands began to give their star products catchy nicknames, vowing to create a web-red in the skin care industry. Interestingly, consumers are attracted. The search of product nicknames on Baidu is on the rise.