NEWS CENTER

Simplicity is the trend of the cosmetics packaging era

The simple and cozy cosmetics packaging design does not require any complicated design elements. The simple, elegant, and comfortable design style is the true meaning of simplicity. Simplicity does not mean blind reduction, but no extra decoration, bringing consumers a feeling of being natural. Nowadays, simplicity design style for packaging is the trend of the times. It is thought that packaging with simplicity also has a simple aesthetic feeling. This kind of natural, simple and thoughtful packaging design is a new design concept. As the visual element of cosmetics packaging design, text should not only accurately convey the information of the product, but also have a visual aesthetic. Many companies dedicate a lot to product packaging to compete for the market and achieve the purpose of selling products. The phenomenon of excessive packaging of cosmetics is very severe. Packaging costs far exceed product costs. Silver and gold are used for title text of some packaging, and some even use various expensive metal materials to make the title text, resulting in a huge waste of resources. Simple cosmetics packaging advocates the readability, simplicity and economy of text design and opposes excessive decoration guided by green design concept of environmental protection. In fact, the simple text design not only has a simple aesthetic feeling, but also can improve the grade of the product. Conversely, excessive decoration of text (waste of material resources) will not only lower the grade of the product, but also give consumers a low-level and vulgar feeling, and lead to increased printing costs and a waste of resources. In Japan, however, many packaging uses concise text, elegant appearance, and traditional Chinese calligraphy for expression. The text is simple but highly readable without any decoration. They are harmonious and unified with the overall design style with a strong flavor of their own nation. Secondly, in the graphics of packaging design, the simple design of packaging graphics mostly uses visual graphics such as induction, imagery, and abstraction. Such design highlights the characteristics of the product through metaphor, symbol, exaggeration and other expressions, giving people a simple and clear visual experience. In packaging design, “figurative and abstract graphics” are usually used to express products. Graphics present the product content visually to consumers and arouse their visual responses. “Figurative graphics” are usually represented by photo-realistic photography and realistic painting techniques. The “three figurative representations” of the packaging is that the packaging designer make the graphics simple but with strong visual tension based on his or her refinement of the graphics.

2023

The reason why cosmetics sub-bottles are popular?

Recently, the Ali index of cosmetics sub-bottles has soared, indicating that the demand for sub-bottles in the market has increased, so why are cosmetics sub-bottles so popular recently? In fact, if you mainly understand the concept of sub-bottling, it is not difficult to find the reasons for the increase in the demand for cosmetics sub-bottles: The concept of cosmetics sub-bottling Recently, the Ali index of cosmetics bottles has soared, indicating that the demand for sub-bottles in the market has increased, so why are cosmetics bottles so popular recently? In fact, if you mainly understand the concept of sub-bottling, it is not difficult to find the reasons for the increase in the demand for cosmetics sub-bottles: Cosmetics sub-bottling concept The concept of cosmetics sub-packaging is to divide the full-sized product into many parts and put them in other containers. The capacity of such container is about the same size of sample. Since the sub-packaged cosmetics is of small amount, the price is lower. Generally, the raw materials of sub-packaged cosmetics are imported from abroad, and they are processed and packaged in China after they arrive here. Reasons for the increase in demand for sub-bottles First, influenced by the fast-paced life, sub-bottled cosmetics are light, and convenient to carry thus meeting the rhythm of urban life. Second, due to the impact of the epidemic, the long-term demand is not large. Such packaging suits those with short-term demand. Third, on National Day and other holidays, people will travel and are more inclined to carry sub-bottled cosmetics to reduce the load.

2023

An exploration of the status quo of the makeup packaging material market in 2020

Makeup is one category of cosmetics. Eye shadow and lipstick are the most frequently used makeup. It can be said that makeup endows women with a dream in which they can become what they want to become through makeup. With the improvement of women’s status and the living standards of people, cosmetics are increasingly sought after by people. Makeup is one category of cosmetics. Eye shadow and lipstick are the most frequently used makeup. It can be said that makeup endows women with a dream in which they can become what they want to become through makeup. With the improvement of women’s status and the living standards of people, cosmetics are increasingly sought after by people and more business opportunities are apparent in the cosmetics market. As the Chinese saying goes, “Where there are plenty of fish, there are also many fishers.” Recently, some internet celebrities and fast-moving makeup brands have emerged one after another. It is said that “Clothes make a man just as a saddle makes a horse”, and now we will talk about “the clothes” for makeup, namely, its packaging. There are many makeup brands, ranging from well-known brands, niche brand to the ordinary brands. The well-known brands include Lancome, L’Oreal, Dior, Channel and so on. As for the niche brands, I won’t list here specifically. There are two common business models for makeup packaging today. One is the OEM (Original Equipment Manufacturer) model. The so-called OEM model refers to the case where the cosmetics brand owners provide design and the style of packaging materials by themselves and manufacturer is only responsible for processing. It is not certain that the design is done by the brand owner’s own designers or by other design company. Both cases are possible, and it has nothing to do with the manufacturer. The manufacturer is only responsible for production, ensuring the order is completed on time with products quality and quantity guaranteed. Generally speaking, most well-known brands choose OEM model. These brands boast large scale with many considerations of brand positioning and activities formulation. In addition, well-known brands have their own design department. They generally won’t outsource the design to maintain the brand culture and product series etc., Manufacturers are normally highly demanded by such enterprises. Licenses and certificates required by states are mostly required. Strict requirements are also put on the product delivery. Despite all these strict requirements, every manufacturer scrape for the orders from such enterprises due to huge orders and guaranteed payment. The other is the one-stop model. The so-called one-stop model is where brand owner is only responsible for making requests and payments. The design is done by the manufacturer. Niche brands generally choose this model. Niche brands cannot do many things with a small scale. Generally, these brands were established not long ago and they don’t have thorough understanding of some aspects thus prone to one-stop services.

2023

How huge is the cosmetics packaging market?

Among the 5.4 million searches per day in the past 12 months, 66% are generic words that do not involve brands, and this has maintained a year-on-year growth rate of 17%. After all, the skin care industry has a long history and every person has the need for it, isn’t it? Among all searches using general words, only 38% are about specific products. Among searches about the functions of skin care products, 29% is about oil control and acne removal, 27% about whitening and freckle removal, 10% about cleansing, 9% about moisturizing and 7% about anti-aging efficacy. Among all functions, anti-aging demand is the fast growing one with a year-on-year increase of 49%. Among the 5.4 million searches per day in the past 12 months, 66% are generic words that do not involve brands, and this has maintained a year-on-year growth rate of 17%. After all, the skin care industry has a long history and every person has the need for it, isn’t it? Among all searches using general words, only 38% are about specific products. Among the non-product words in the generic words, industry inquiry words take up the highest proportion of 56%. The most frequently asked questions are the causes of acne, how to get rid of bags under the eyes, and how to become white. The second place is taken by the general term in the industry, such as “acne around the lips”, “closed acne”, “alcohol thorn”, etc. Do you notice that the questions are becoming more and more precise? And the third place is taken by the wording related to industry reputation, which includes various experience sharing, such as “how to replenish water the fastest when the skin is dehydrated”. Among all the products, facial mask searches are still far ahead, accounting for 34% of all product searches with the search volume increasing by 13% year-on-year. The searches of aesthetic medicine jump to the second place, posing a severe challenge. The third, fourth and fifth places are respectively occupied by searches of sunscreen, essence and cleansing. Among the Top 5 products, search of essence has the fastest growth rate, reaching 59%. Baidu skin care industry search report trend analysis: ·Trend one: Skin care is a delicate work. If you are still at the stage of washing your face with soap, applying some cream on the face before going to bed, and complaining to your friends about having pimples due to working overtime, then you really need to have a good study of skin care. Consumers tend to ask more and more precise questions about skin care on Baidu and their questioning techniques are extraordinary! ·Trend two: The new “crisis” of skin problems. “Internal factors” have always been the core factors that incur skin problems. Just like we can’t escape acne nor get rid of nasolabial folds, in the same way, we have no other way but work overtime and stay up late to make money and support family even though we know the result is that our facial skin looks yellow. Age and health condition are always reflected on our face. ·Trend three: High tech-based beauty devices. I heard that beauty pursuers have already started using beauty devices? The exporting and introducing device has been popular for so many years, have you bought it? Do customers still use 24K gold bars? ·Trend four: The ingredient-centric group. Finally, we come to the ingredient-centric group. Smart consumers are now making through exploration of ingredients of skin care products. The keyword search of “skin care product ingredient analysis” has increased by 6 times in the past year. ·Trend five: The rise of the luxury brand. Stay calm and now it’s luxury brand’s turn. When most of us finally accept to buy cream at 100-yuan level and essence at 1,000-yuan level, the luxury brands present cream priced at 1,000-yuan level and essence at 10,000-yuan level. Obviously, the pocket is too shy to buy them. ·Trend six: Brands also play cute. From nowhere, more and more brands began to give their star products catchy nicknames, vowing to create a web-red in the skin care industry. Interestingly, consumers are attracted. The search of product nicknames on Baidu is on the rise.

2023

How to choose cosmetics glass bottles?

At present, in the high-end cosmetics packaging market, manufacturers still favor glass bottle packaging as it boasts many advantages. First, the glass bottle caters to the high-end packaging needs of cosmetics with good texture, beautiful appearance and top grade. Second, the development of the cosmetics market, the growing market space for high-end cosmetics, and the need to shape brands have all promoted the market demand for cosmetics glass bottles. Last, the increasing people’s living standards put higher demands on the quality of packaging products. Against this backdrop, it is natural that the cosmetics glass bottles are refined in tis grade. Cosmetics glass bottles take a considerable amount of the cosmetics value. Therefore, it is imperative for manufacturers to explore cosmetics glass bottles. How to choose glass bottles for cosmetics?

2023

What plastic is good for producing cosmetic hose?

2023

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Zhongshan Xuhui Packaging Materials Co., Ltd.

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