NEWS CENTER

An exploration of the status quo of the makeup packaging material market in 2020

Release Time ：

2023-03-17

Makeup is one category of cosmetics. Eye shadow and lipstick are the most frequently used makeup. It can be said that makeup endows women with a dream in which they can become what they want to become through makeup. With the improvement of women’s status and the living standards of people, cosmetics are increasingly sought after by people. Makeup is one category of cosmetics. Eye shadow and lipstick are the most frequently used makeup. It can be said that makeup endows women with a dream in which they can become what they want to become through makeup. With the improvement of women’s status and the living standards of people, cosmetics are increasingly sought after by people and more business opportunities are apparent in the cosmetics market. As the Chinese saying goes, “Where there are plenty of fish, there are also many fishers.” Recently, some internet celebrities and fast-moving makeup brands have emerged one after another. It is said that “Clothes make a man just as a saddle makes a horse”, and now we will talk about “the clothes” for makeup, namely, its packaging. There are many makeup brands, ranging from well-known brands, niche brand to the ordinary brands. The well-known brands include Lancome, L’Oreal, Dior, Channel and so on. As for the niche brands, I won’t list here specifically. There are two common business models for makeup packaging today. One is the OEM (Original Equipment Manufacturer) model. The so-called OEM model refers to the case where the cosmetics brand owners provide design and the style of packaging materials by themselves and manufacturer is only responsible for processing. It is not certain that the design is done by the brand owner’s own designers or by other design company. Both cases are possible, and it has nothing to do with the manufacturer. The manufacturer is only responsible for production, ensuring the order is completed on time with products quality and quantity guaranteed. Generally speaking, most well-known brands choose OEM model. These brands boast large scale with many considerations of brand positioning and activities formulation. In addition, well-known brands have their own design department. They generally won’t outsource the design to maintain the brand culture and product series etc., Manufacturers are normally highly demanded by such enterprises. Licenses and certificates required by states are mostly required. Strict requirements are also put on the product delivery. Despite all these strict requirements, every manufacturer scrape for the orders from such enterprises due to huge orders and guaranteed payment. The other is the one-stop model. The so-called one-stop model is where brand owner is only responsible for making requests and payments. The design is done by the manufacturer. Niche brands generally choose this model. Niche brands cannot do many things with a small scale. Generally, these brands were established not long ago and they don’t have thorough understanding of some aspects thus prone to one-stop services.

Makeup is one category of cosmetics. Eye shadow and lipstick are the most frequently used makeup. It can be said that makeup endows women with a dream in which they can become what they want to become through makeup. With the improvement of women’s status and the living standards of people, cosmetics are increasingly sought after by people.
Makeup is one category of cosmetics. Eye shadow and lipstick are the most frequently used makeup. It can be said that makeup endows women with a dream in which they can become what they want to become through makeup.
With the improvement of women’s status and the living standards of people, cosmetics are increasingly sought after by people and more business opportunities are apparent in the cosmetics market. As the Chinese saying goes, “Where there are plenty of fish, there are also many fishers.” Recently, some internet celebrities and fast-moving makeup brands have emerged one after another. It is said that “Clothes make a man just as a saddle makes a horse”, and now we will talk about “the clothes” for makeup, namely, its packaging.
There are many makeup brands, ranging from well-known brands, niche brand to the ordinary brands. The well-known brands include Lancome, L’Oreal, Dior, Channel and so on. As for the niche brands, I won’t list here specifically.
There are two common business models for makeup packaging today. One is the OEM (Original Equipment Manufacturer) model. The so-called OEM model refers to the case where the cosmetics brand owners provide design and the style of packaging materials by themselves and manufacturer is only responsible for processing. It is not certain that the design is done by the brand owner’s own designers or by other design company. Both cases are possible, and it has nothing to do with the manufacturer. The manufacturer is only responsible for production, ensuring the order is completed on time with products quality and quantity guaranteed. Generally speaking, most well-known brands choose OEM model. These brands boast large scale with many considerations of brand positioning and activities formulation. In addition, well-known brands have their own design department. They generally won’t outsource the design to maintain the brand culture and product series etc., Manufacturers are normally highly demanded by such enterprises. Licenses and certificates required by states are mostly required. Strict requirements are also put on the product delivery. Despite all these strict requirements, every manufacturer scrape for the orders from such enterprises due to huge orders and guaranteed payment.
The other is the one-stop model. The so-called one-stop model is where brand owner is only responsible for making requests and payments. The design is done by the manufacturer. Niche brands generally choose this model. Niche brands cannot do many things with a small scale. Generally, these brands were established not long ago and they don’t have thorough understanding of some aspects thus prone to one-stop services.