How to choose cosmetics glass bottles?
Release Time :
2023-03-17
At present, in the high-end cosmetics packaging market, manufacturers still favor glass bottle packaging as it boasts many advantages. First, the glass bottle caters to the high-end packaging needs of cosmetics with good texture, beautiful appearance and top grade. Second, the development of the cosmetics market, the growing market space for high-end cosmetics, and the need to shape brands have all promoted the market demand for cosmetics glass bottles. Last, the increasing people’s living standards put higher demands on the quality of packaging products. Against this backdrop, it is natural that the cosmetics glass bottles are refined in tis grade. Cosmetics glass bottles take a considerable amount of the cosmetics value. Therefore, it is imperative for manufacturers to explore cosmetics glass bottles. How to choose glass bottles for cosmetics?
At present, in the high-end cosmetics packaging market, manufacturers still favor glass bottle packaging as it boasts many advantages. First, the glass bottle caters to the high-end packaging needs of cosmetics with good texture, beautiful appearance and top grade. Second, the development of the cosmetics market, the growing market space for high-end cosmetics, and the need to shape brands have all promoted the market demand for cosmetics glass bottles. Last, the increasing people’s living standards put higher demands on the quality of packaging products. Against this backdrop, it is natural that the cosmetics glass bottles are refined in tis grade.
Cosmetics glass bottles take a considerable amount of the cosmetics value. Therefore, it is imperative for manufacturers to explore cosmetics glass bottles. How to choose glass bottles for cosmetics?
First, the appearance, design and workmanship of cosmetics glass bottles.
We all know that high-end cosmetics have strict requirements for outer packaging design. Therefore, the style design and workmanship are two important criteria in the selection of high-grade cosmetic glass bottles. Secondly, the size of the cosmetic glass bottle manufacturer. The size of the cosmetic glass bottle manufacturer determines the production quality level and the delivery status at a later stage. Finally, the price of high-grade cosmetic glass bottles, which is related to the later cost of cosmetics packaging.
1、The main function of cosmetic glass bottles
General cosmetics are mostly liquid, milky liquid or cream, and do not have a distinctive appearance. It must be designed through a beautiful and unique glass bottle to show its own characteristics. Therefore , cosmetics generally depend on glass bottles in order to sell well. From the point of view of the consumer's heart, it is important to first attract the consumer's attention and then trigger the consumer's desire to buy. That is, only when the cosmetic glass bottle attracts people's attention, a series of subsequent behaviors will occur. According to the study of human eye activity, people respond fastest to color. The power of the glass bottle may depend on how to reconcile color contrasts, making it lively and eye-catching in the store, and soft and not harsh when bought home. When consumers are drawn to a cosmetic display by an advertisement, they stop and linger in front of it. If the glass bottle makes them buy, then the glass bottle design is a failure.
Fashionable, eye-catching, energetic and interesting external glass bottle design and the adoption of new types is one of the means for cosmetic manufacturers to win. Take the well-known P&G for example, the newly launched "cool" bath brand bottle material is a change from the previous hard plastic texture, but choose a more humane soft plastic, so that, inadvertently, to increase the affinity of its products. It can be said that the successful launch of "cool", the choice of glass bottle material is not unrelated.
2、Improve the taste
In people's daily life, cosmetics are becoming essential supplies, cosmetics in the beautification of life at the same time also formed a huge business opportunities, can not be ignored consumer market. A variety of skin care ideas are endless, a variety of glass bottles to compete with each other, so that people dazzled. Many products not only sell efficacy, but also sell fashion and culture. Fashion and culture of cosmetics is usually what we call taste. How to reflect the taste of cosmetics, in addition to product advertising and product counter display and other aspects, the glass bottle is an important link. Decent glass bottles can not only directly stimulate the senses of consumers, but also the taste of the product can be reflected to the fullest. Therefore, I said that the glass bottle as a product "coat" should not only have the function of holding and protecting the product, but also must have the role of attracting purchases and guiding consumption.
Ltd. crystal products, for example, because of its unique cream manufacturing process - the first fully automatic computerized cream-making machinery, a variety of different effects of the essence made of spherical particles, silk flowers and other shapes, placed in a slightly transparent gel, not only the appearance of crystal clear, fashionable and beautiful, and because it will be completely sealed essence of the product. It not only has a clear and stylish appearance, but also has the ability to restore the skin's natural vitality and eliminate skin problems more quickly and effectively than ordinary cream skin care products because of the complete sealing of the essence and the conductive effect of active metal ions. Considering the beauty of the cream, the designers tend to choose the organic glass material with good transparency, high plasticity and stronger handfeel than glass, together with the gold and silver caps of excellent quality and gloss, giving the crystal cosmetics series a noble and fashionable connotation. Since the product was put on the market, it has been favored by young and middle-aged female consumers.
3. Increase the value
The psychological value of cosmetics plays a big role, the same 4g lipstick, Shiseido, CD, Lancome, Givenchy, etc. priced at hundreds of dollars a, while in the domestic brand lipstick price is generally only a few tens of dollars or even lower. This covers the psychological value of the product itself, the appearance of the shape, glass bottle decoration, trademark, corporate image and other factors.
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