Current trends in color cosmetics packaging: multifunctional sticks


Release Time :

2023-03-17

Cosmetic companies, Lancôme, Clinique (to name a few), are making the transition from powder boxes to powder tubes: for pressed cheeks, pressed eyes and powder containers. These simple spiral up tubes are causing a stir in the cosmetic packaging industry. These elegant twists allow consumers to apply products with control and precise movement. The chief designer of Uplift Cosmetics Packaging says, "It's a cosmetic product that's easy to carry around with you." Consumers like the ease of use of the tubes for perfect coverage and dynamic range of products used. Cosmetic companies use these products for concealer, foundation, lip makeup and eye care to create a unique, elegantly slimmed-down look. The lightweight tube is a versatile tool that can be applied to the jawline, eye, or lip area; making it a universal applicator rather than a compact that limits use to one area of the face and replaces brushes or additional applicators. This application method results in healthy, even skin. The stick also has an airtight seal that helps vitalize and complete the product for continued use, as well as protect from damage. Innovative cosmetic packaging by packaging companies increases consumer attention and enhances the perceived value of the product. It is important to consider other options when selecting cosmetic packaging and packaging that will attract consumer purchases.

Cosmetic companies, Lancôme, Clinique (to name a few), are making the transition from powder boxes to powder tubes: for pressed cheeks, pressed eyes and powder containers. These simple spiral up tubes are causing a stir in the cosmetic packaging industry. These elegant twists allow consumers to apply products with control and precise movement. The chief designer of Uplift Cosmetics Packaging says, "It's a cosmetic product that's easy to carry around with you." Consumers like the ease of use of the tubes for perfect coverage and dynamic range of products used.

Cosmetic companies use these products for concealer, foundation, lip makeup and eye care to create a unique, elegantly slimmed-down look. The lightweight tube is a versatile tool that can be applied to the jawline, eye, or lip area; making it a universal applicator rather than a compact that limits use to one area of the face and replaces brushes or additional applicators. This application method results in healthy, even skin. The stick also has an airtight seal that helps vitalize and complete the product for continued use, as well as protect from damage.

Innovative cosmetic packaging by packaging companies increases consumer attention and enhances the perceived value of the product. It is important to consider other options when selecting cosmetic packaging and packaging that will attract consumer purchases.